•  

廣告策劃公司:突破思維邊界,顛覆想象未來丨NEX 3s 5G新品發布會

發布日期:2020/3/13

文章摘要

 廣告策劃公司:突破思維邊界,顛覆想象未來丨NEX 3s 5G新品發布會 3月10日,未來無界NEX 3s 5G新品發布會在線上和大家見面。這是我們與Mean Well一起成功打造NEX ...

 廣告策劃公司:突破思維邊界,顛覆想象未來丨NEX 3s 5G新品發布會
3月10日,未來無界NEX 3s 5G新品發布會在線上和大家見面。這是我們與Mean Well一起成功打造NEX 3新品發布會之后的又一次通力合作。這一次,我們一起用一場AR跨維度的線上發布將線下感官體驗帶到了線上。
None of the problems is around, are through. As is the case with the epidemic, so is the industry.
When the online press conference gradually becomes the "normal", everyone in every industry should realize that the online press conference has become more than a temporary, transitional expedient.

長久以來,線下發布會始終是品牌方的第一選擇,因為它具有感官體驗這一天然優勢。而我們正在思考的,就是如何把線下發布會的感官體驗帶到線上。

In addition to focusing on the product, many eagle-eyed viewers have found the special features of the event.
The lack of atmospheric experience in the release space is the first problem to be solved in the online release.
We created the NEX SPACE, which is full of technology and near future, for the NEX dual screen version and NEX 3. This time we are going to build a NEX SPACE studio that is more in line with the properties of the NEX 3s to demonstrate the super high performance.
我們在東莞的vivo M16車間搭建了一個綠幕空間,用于拍攝和直播;后期借助AR技術,完成視覺環境制作與產品性能展示。
前期與后期同步,現實與虛擬共存,打造電影般的“未來幻境”。這才是完整的、屬于NEX 3s的NEX SPACE直播間。
我們打造了科幻電影式的攝像頭展示方式,身臨其境般的逼真瀑布畫面,以及一系列具有影像感和沉浸感的傳播內容,使線上交互的觀看體驗趨近于電影觀感,而這正是符合網友觀看習慣的直播形式。
Both offline and online, we want users to know as much about the product as possible. When product experience cannot be achieved through online publishing, we customize online interactive content from the brand/user double perspective and deeply analyze the product, so as to realize effective communication between the brand and users。
考慮到NEX和NEX用戶的精英屬性,我們邀請了知名科技評論者,ZEALER創始人兼CEO王自如擔任嘉賓,以深層對話的形式,和產品經理進行了一場與產品零距離的深度探討。
獨有的品牌交互,完善的輸出節奏,帶來的是用戶的自主參與、自主記憶。因此我們看到,極客與精英的深層對話,一度使發布會的用戶互動達到高潮。
Offline release fixed release space and time, to ensure the audience's attention. In order to solve the problem of insufficient audience stickiness and distracted attention in online publishing, we set up a variety of lucky draw links in the process of live broadcasting according to different attributes of different platforms to mobilize users to participate.
We have set up more netlike and participatory interactive forms such as weibo interactive flip, product price guessing, etc., so as to improve user engagement and at the same time make users quickly remember the product benefits, so that the issue of welfare becomes more interesting and effective, and maximizes the output of marketing value.
The importance of visual elements in the offline release conference is needless to say, while the importance of visual elements in the online release has been magnified unprecedentedly due to the lack of sensory experience such as touch and smell.
多次服務NEX發布會的成功經驗,讓我們熟悉其設計風格,更了解其品牌調性,在本次活動的視覺設計上,我們仍然保持著線下發布會的超高水準,解決了線上發布沉浸感不足的問題,使信息化內容可以直觀體驗,將觀眾引入“無界未來”。
線上發布會不是把線下發布會搬到線上,這是一個顯而易見但又容易被忽視的問題。
線上發布會是針對線上屬性打造的適合網絡生態的發布形式。正如NEX 3s 5G新品發布會是我們為NEX打造的形式專屬化、內容情節化、觀感影視化的定制解決方案,基于網絡平臺,符合品牌調性,圍繞產品特征,觸達目標人群。
It can be expected that after the outbreak, the brands will return to the conference line. So will the online event disappear? Just as the SARS era made the e-commerce economy, 2020 May be an opportunity for online publishing.
We no longer have to choose the online press conference as an alternative, but we can create the same or even higher value in the online press conference as in the offline press conference.
highlights
有人說,這場NEX發布會和之前的NEX發布會大不相同;而我們想說,每一場NEX發布會都大不相同。
從前和現在,線下和線上,平常時期和疫情時期,變化始終都在,創意也始終都在;困難始終都在,勝利也始終都在。

無論線上還是線下,我們都確保你能站上那個最完美的舞臺。

 

拓源公關傳媒(http://www.0740712.buzz)是最專業的廣州活動執行公司

豐富的行業策劃案例,全國各地的服務商資源,還有最新的業內需求。都是解決行業的痛點!了解更多資源,歡迎上拓源公關傳媒(http://www.0740712.buzz)

分享: 0
时时彩后四组选6怎么玩 一分彩快三计划 基金的认购和申购有什么不同 快3上海 时时彩官网平台 内蒙古十一选五遗漏 陕西体彩11选5手机版 十一选五内蒙古 安徽十一选五走势图肯定牛安 重庆时时全天计划飞 上证年线是多少